Created by three minds with the same ambitions, Thomas Hobmaier, Frederic Utz & Jochen Gutbrod together shape HUG. And as simple as our initials come together, the meaning is just as beautiful and fitting for us – an embrace.

Each pair of HUG eyewear is created through a combination of state-of-the-art manufacturing technology and over 100 steps of manual craft. In addition, there is tons of know-how developed and passed on through generations in the manufacturer’s family.
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